What began as an exciting application of holography with many hopeful beginning artists and some well known, like Salvador Dali, it struggles at being recognized by the mainstream art community as much more than a gimmick. A few hundred artists, amateur holographers, and collectors keep the field alive. Holographic portraiture, once thought to be a major area of hologram application has not matured. Few portrait studios survive today. This could become a huge industry if managed and marketed properly.