PHASE Holography Institute

Commercial Embossed Holography and Holographic security appears to be the largest commercial holography success and multi-billion dollar holography industry to date. Practically every human in society owns some of these holograms. Nevertheless, the once-common appearance of holograms on magazines, toys, greeting cards, books, etc. are a rarity today, having been replaced by lower cost or better options. Holography offers potential for augmenting the virtual reality community, which now is dominated by the false hologram community, who call their product holograms, when, in fact, they are not. The general public now widely understands any 3D image to be a hologram, and efforts to set this misappropriation straight have so far been futile.